FITNESS IS ESSENTIAL

Our amazing team of volunteers are committed to helping others. We take our passions and turn them into action.

To unite, protect, and promote the interests of health and fitness businesses in the State of Michigan. We vigorously advocate for, educate, and empower fitness professionals to ensure we are recognized as an essential provider in the healthcare delivery system.

Supporting a fitness industry that is viewed as a critical part of the State’s healthcare delivery system in an effort to transform Michigan into one of the healthiest states in the country.